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Startup Production © 2009
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Brand Arc is a specialized end-to-end Branded Entertainment agency that creates innovative integration opportunities for blue chip brands that need to reach a television, film or web audience with their product and/or brand message. Brand Arc specializes in strategic, creative and organic integration into well-known TV, film, and digital properties. Brand Arc’s time tested and proven proprietary methodology yields integrations with creative control supported by media and then reported using industry leading return on objective metrics and ROI. ROI to Toyota over 400% in TV alone as measured by iTVX. Brand Arc works with the client’s existing agencies and provides a long-term partnership model that yields proven ROI. Big agency results, boutique agency creativity and execution. End to end: Ideation. Concept. Partners. Production. Execution. Measurement. ROI Reporting. Competitive Advantages - Focus on strategy. Able to understand and implement brand-side strategic plans through the Branded Entertainment channel. - More creative processes outside the box integrations into storyline and across platforms - Ability to facilitate organic content driven integrations - Diverse staff with experience across all facets of the entertainment, media and marketing industries. - Results Oriented - Proven methodology for working with existing AOR/media