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This is a new kind of marketing company utilizing the talents of advertising veteran Rob Donnell and creative minds of Adam Savage and Jamie Hyneman.

Detonate will specialize in “demonstration” marketing. The objective is create mind blowing “demonstrations” for products and brands that highlight their unique points of difference in a clever and distinctly “Jamie and Adam” way. This content is to be created for and distributed on multiple platforms such as commercials, web series, virally, socially, events and more. Like the one just completed for NVIDIA The challenge was to demonstrate the vast difference between a CPU and a GPU. This was both a demonstration at their annual company meeting and a video viral effort. So far virally the video has received over 5 million hits.